Tips For A Profitable Adwords Campaign}

Submitted by: Carl Marker

The process of launching a Google Adwords campaign might be exhilarating. When you dont have the experience or awareness to setup and optimize a campaign, the chances are high that you will end up funding Google for your poorly managed campaigns.

Considered as the best source for a new customer, Adwords is the best thing you can do to make your business successful in a shorter time span. But make sure you hire a Digital Marketing Agency in Dubai to be aware of the power of Adwords. This article includes a checklist of things that should be kept in mind for managing a profitable campaign thoughtfully.

1. Make sure to decide what you are going to offer: There are lots of tools available online that allow you to look at the thesaurus of keywords. By looking at the list, you can decide which keywords would be useful for you and how much it is going to cost you to create a campaign. When looking at a matching phrase, you can consider its worth on the basis of few questions, like what is the search volume for a keyword in Google? What is the intention of a person behind searching the phrase, does he really want to buy your products or services? What is the cost of the keyword, can you afford it or whether the calculation will disturb your budget.

2. Calculate the cost based on Max CPC: When you determine the maximum cost per click before finalizing the keyword list you will be on the positive side of Adwords Campaign Management. CPC can be calculated with the help of the conversion rate of your website and profit per customer, and the maximum CPC should be somewhere near the CPC estimated in the keyword tool of Google Adwords. If there is a difference between these two, you have two options, either try to increase you customer profit or try to increase the conversion rate. If you are not able to augment the value of either of these, then the campaign might not be considered profitable, and it will cost you a lot more.

3. Leverage the competition: No, we dont advocate illegal hacking, but there are some smart tools available that provide an option to reduce the risk of costly keyword management. These tools can be used to access the information about your competitors advertising campaign. The trick is to find out already tested and optimized keywords that your competitors are advertising on. Another tip is not to focus on just one competitor. Review the ad campaign of several competitors to make sure that you are working on the best strategy to hit the target market.

4. Bid on your brand: With reference to the above-mentioned tip, just like you are leveraging your competitors intelligence, they are also involved in stealing your customers. So, the experts working at any Digital Marketing Agency in Dubai suggest bidding on brand keywords. This way, you will have potential conversions and sales, and you will have something unique that your competitors cant poach from you. Try to create a powerful USP, and offer a compelling reason for your brand. The best opportunity to stand out from the rest is to focus on what customers want and how can you offer it in a unique way. For example, faster delivery, free shipping or no cost EMI are some USPs making brands unique and superior.

When you follow all these tips and provide irresistible offers to your customers, then you have already reduced the risk of loss in Adwords campaign. Other than this, make sure to focus on an impressive landing page which is the biggest ingredient for a successful and profitable campaign.

About the Author: Bindu Mishra Dubey is working with a leading digital agency. The writer has flair for writing and she keeps on writing various articles and blogs related to the industry. She wrote this article to educate her readers about the Tips for a Profitable Adwords Campaign. To know more, click on the links.

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